Great Carbon Valley
Great Carbon Valley (GCV) is a systems integrator and project development venture working to harness the abundant resources of the Great Rift Valley towards the global decarbonization efforts by developing large-scale green industry and technical removals projects.
Branded Flag at the Rift Valley project site
Introduction
In this case study, we will explore how we partnered with GCV, a systems integrator and project development venture, to create a powerful visual identity that reflects their commitment to global decarbonization efforts and harnessing the resources of the Great Rift Valley.
Overview
GCV is a pioneering organization dedicated to the development of large-scale green industry and technical removals projects in the Great Rift Valley region. Their mission is to leverage the abundant resources of the area to contribute significantly to global decarbonization efforts.
Scope of work:
Logo suite (primary and secondary logos)
Typography
Color palette
Brand pattern
Marketing collateral
Social media templates
Presentation Templates
Brand Manual
Great Carbon Valley, Visual Identity System
Challenge
When GCV approached zeti creative, they were in need of a cohesive visual identity that would accurately represent their venture and communicate their mission to a global audience. They wanted a design that would portray their commitment to green industry, technical removals, and the unique geographical location of the Great Rift Valley.
Approach
To create a visually compelling and meaningful design, our team at zeti creative took a comprehensive approach that involved several key steps:
Social Media Design templates
1. Discovery: We began by conducting in-depth research on GCV's objectives, and the Great Rift Valley. This helped us gain a deep understanding of their unique positioning and aspirations.
2. Conceptualization: Building on our research, we brainstormed various visual concepts, considering elements such as sustainability, nature, and technological innovation.
Stationery design (Business cards rear and front view, Letterhead, Notebook)
3. Design Development: We then transformed the selected concept into a visual identity system, which included a logo suite, color palette, typography, and supporting graphic elements.
4. Logo Design: The centerpiece of the visual identity was a logo that combined elements of the rift-valley and process of Carbon sequestration. We incorporated the silhouette of the Great Rift Valley, represented by gentle curves, to emphasize the organization's geographical focus.
Publication and Report Design
5. Color Palette: The color palette we generated was based on the following rationale. The color red represents urgency and action, conveying the need for immediate attention in addressing climate change. Yellow captures optimism and energy, symbolizing the positive impact of sustainable solutions. Orange embodies warmth and creativity, inspiring innovation while connecting with the natural elements and earthy tones of the climate space.
6. Typography: In selecting the typography, we opted for a clean and modern typeface that balanced legibility with a touch of sophistication. This choice ensured that GCV's message would be delivered effectively across various platforms and materials.
7. Graphic Elements: To complement the logo, we designed a set of graphic elements inspired by natural forms. The wave elements were strategically used in various brand collateral to reinforce GCV's core values and create a consistent visual language.
Staff ID tag and lanyard design
Staff uniform branding
Results
The collaboration between zeti creative and GCV resulted in a visually stunning and meaningful visual identity that aligns with GCV's mission. The new design successfully captures the essence of the Great Rift Valley, GCV's commitment to green industry, and their dedication to global decarbonization efforts.
With the cohesive and engaging visual identity, GCV can confidently communicate their message to stakeholders, investors, and the wider public, establishing themselves as a leading systems integrator and project development venture in the field of sustainable development. Additionally, the design enables GCV to build a recognizable presence that evokes trust and encourages collaboration, fostering fruitful partnerships for the realization of their goals.
Office signage
Office wall branding
Conclusion
The GCV visual identity design case study showcases how zeti creative translates a company's vision into a visually impactful brand representation. Through this collaboration, GCV is now positioned to create a positive impact towards global decarbonization efforts while harnessing the abundant resources of the Great Rift Valley.