Doll House Fashion
Building a Playful Kenyan Brand for Doll Clothing
Doll House Fashion is a Kenyan brand that embraces African influence, striving to elevate playtime with quality doll clothing. They craft vibrant outfits from authentic African fabrics, fostering memorable play experiences for girls with unique and beautiful designs.
Our studio partnered with the brand from its early days to create a full, multi-dimensional identity system — from brand strategy and visual design to packaging, digital experience, and storytelling content. The result is a brand that celebrates heritage, and brings joy to play.
Visual Identity System
We created a joyful and distinct brand identity inspired by childhood imagination and African design aesthetics. The visual system includes a bold color palette, playful typography, and a brand pattern reflecting textiles.
Bringing the Collections to Life: Nemy, Nala & Zella
To build stronger emotional connections and help kids identify with the brand, we created 3D illustrated characters to model each of the core Doll House Fashion collections.
Each character reflects the style of their collection — reinforcing storytelling while making it easier for young customers to relate to and choose their favorite outfits.
Scope of work:
Brand Identity
Packaging Design
Digital & Web Design
Apparel & Experiential Design
Communication & Marketing Collateral
Meet the Collections
Nemy – The Joyful Explorer
Playful, and always ready for adventure. Nemy’s collection is vibrant, featuring bold patterns and youthful energy.
Nala – The Trendsetter
Stylish and confident, Nala loves to mix tradition with flair. Her outfits blend bold silhouettes with rich African textures.
Zella – The Graceful Dreamer
Elegant and composed, Zella’s wardrobe features flowing patterns that speak to quiet confidence and beauty.
These characters serve not only as visual anchors for the collections but as entry points for storytelling in social media, e-commerce filtering, and even potential future merchandise or animated content.
Packaging & Product Experience
Our packaging design aimed to make unboxing an experience — from vibrant printed boxes to branded stickers that reflect joy and care.
Digital Presence
We built a warm, intuitive e-commerce platform that lets parents discover and shop effortlessly. The site balances storytelling with clarity — showcasing collections, telling the brand story, and driving conversions.
Exhibition & Retail Experience
To support in-person discovery, we designed custom booth and shelf display concepts. These booths transform retail space into a branded playground.
Apparel Extension
The brand extended its offering with kids' t-shirts to match the doll outfits. Each design reflects the spirit of its collection — Nemy (playful), Nala (bold), Zella (elegant).
Digital Marketing Strategy
To launch and grow the brand, we developed a digital strategy that focused on visibility, community, and storytelling. This included campaign moments, influencer engagement, and content pillars tailored for Instagram.
Impact
Doll House Fashion now enjoys a cohesive brand presence — one that reflects its mission, delights its audience, and commands presence across physical and digital platforms. Together, we created more than a brand; we helped amplify identity through design.
Explore more from Doll House Fashion:
Website dollhousefashion.ke
Instagram @dollfashion24
